To promote When Life Gives You Tangerines, Netflix turned to Brazil’s most unexpected—and most authentic—K-drama fan: samba legend Alcione. A genuine admirer of Korean dramas, Alcione learned Korean to re-record her signature song, Você Me Vira a Cabeça, supported by live language coaching and without AI or dubbing. Released through Netflix Brazil’s social channels, the performance transformed Alcione from celebrity spokesperson into a cultural ambassador between samba and K-drama. The cultural exchange came full circle when the series’ star, Park Bo-gum, sang her iconic song back in Portuguese, turning the campaign into a shared celebration between two cultures and two fandoms. The content generated more than 16 million views, 200,000 shares, and 787,000 engagements.