To promote When Life Gives You Tangerines, Netflix brought together the emotional worlds of K-drama and samba through music. Samba legend and genuine K-drama fan Alcione learned and re-recorded her signature song, Você Me Vira a Cabeça, entirely in Korean, supported live by a Korean language coach and without AI or dubbing. Rather than simply using a Brazilian hit as a soundtrack, the campaign transformed the song itself into a cross-cultural social performance—preserving Alcione’s unmistakable voice while allowing a samba classic to speak a completely new language. The cultural exchange later inspired the series' star, Park Bo-gum, to perform the song in Portuguese, completing a musical dialogue between Brazil and Korea.