When Dove partnered with Netflix and Shondaland on a limited-edition Bridgerton Personal Care Collection, the creative challenge was casting women who could genuinely inhabit both worlds: the regency romance of the Bridgerton universe and the real, relatable beauty core to the Dove brand. We led an extensive casting process across nearly 100 creators, in partnership with Mythology, involving audition tapes, two rounds of casting calls with the producer and director, and final approvals from Shondaland and Netflix. The five hero creators ultimately cast for the campaign - including TVC and additional digital and social assets - brought authentic screen presence and built-in audience trust, which carried over into an always-on social layer that spanned BookTok, beauty, cosplay, retail, regency, and fandom creators. Together, a 360-degree creator strategy drove cultural talkability and retail discovery for the collection at Bridgerton’s Season 4's peak, and generated millions of organic and earned views with some of the strongest engagement results across Dove's entire creator program.