To launch ONE PIECE Season 2 in Brazil, Netflix united two cultural icons through the symbol they already shared: the straw hat. Instead of announcing the partnership, Netflix told it as an original animated social story. Chico Bento dreams he has become Monkey D. Luffy, discovering his stretching powers and sailing aboard the Going Merry while remaining unmistakably Chico. Designed specifically as a long-form social film, the crossover invited fans to experience both universes as one story before expanding into a broader campaign that generated more than 85 million impressions and 1.5 million engagements.