For the launch of 007 First Light, IO Interactive and TAKEOFF collaborated to create a unique collector's piece: the iconic Golden Gun, the signature weapon of the assassin Francisco Scaramanga from the James Bond universe, presented in a bespoke display case worthy of a private collector's showcase. The challenge was to faithfully reproduce a high-quality replica of this legendary weapon while ensuring it was completely harmless by separating it into its four original components: a fountain pen, cigarette lighter, cigarette case, and cufflink. Given the nature of the object, the project required exceptional attention to security, manufacturing, and logistics. Each collector's display also included a certificate of authenticity, a 007 First Light steelcase, and a magnetic 007 First Light logo. What made this press kit truly exceptional was its highly personalized experience. Every recipient received a custom video message recorded by the main villain of 007 First Light, with the dialogue specifically tailored to that individual. The package also included downloadable press assets, allowing journalists and creators to publish their coverage immediately.