HBO Max: Peacemaker Season 2

Shortlist Award

Peacemaker Season 2

HBO Max

United States

2026

Lean into IP Crossovers with DCEU Based on Audienc...

In-World and In-Tone Community Engagement...

Robust Clipping Strategy & Retextualizations to Re...

Red Carpet and Event Coverage...

Proactive Static Carousels to Own Conversation for...

Analog-Style BTS Images Feature Cast Personalities...

Holiday Trendspots Based On Audience and Social Li...

Full SDCC Coverage + Amplifications on Social...

Behind-The-Scenes Gives Fans a Glimpse into the Ma...

Trendspotting with Talent Participation...

Entrant Company

UNFOLD

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Streaming

Medium

Fan Engagement

Category

Social Media

For Peacemaker Season 2, social media became more than a promotional channel, it became the place where fans experienced the series together. The campaign transformed each episode into a real-time conversation, giving audiences a space to react to shocking twists, celebrate unforgettable character moments, debate storylines, and connect over the expanding DC Universe. Built around an always-on, platform-specific strategy, the campaign delivered live content during episode premieres, highly shareable creative across Instagram and Facebook, and timely community engagement that kept fans coming back week after week. By responding to audience behavior in real time and leaning into the moments that resonated most, the campaign fueled sustained conversation throughout the season. The result was 7.2 million engagements, more than 285,000 new followers, and 1.9 million earned social mentions, with Peacemaker trending on X during key episodes and fans extending the conversation through memes, artwork, and theories. The campaign demonstrated how social media can become an extension of the viewing experience, turning fandom into an active, ongoing part of the story.

All 2026 Winners

Executions

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Fan Engagement to Celebrate Your Team

Order Now