The Outer Worlds 2 doesn't take itself too seriously, so neither did its marketing. "Big Sequel Energy" imagines a focus group being pitched OW2's new features and weapons through an increasingly ridiculous set of circumstances. While the hero film sets the stage for the game, subsequent spots dug into features. In our “Rapid Fire” film, Mark, a self-appointed "Head of Sequels," talks a skeptical room through the benefits of the Pop-Up Gun, the Armageddon, the Dance Saber, and the Shrink Ray, a running bit that gave us a comedic way to introduce new game features one at a time. Built on the same dark, self-aware humor that defines the game itself, the spot turns a routine feature rundown into a tight, character-driven comedy.