To celebrate Obsession coming to Peacock, and the ability to create a crossover of IPs under the same Universal Studios banner, Shrek pounced on the opportunity to take one of the most iconic scenes from the horror film and connect it to a deep cut holiday special in the Shrek library. Using a spooky story from Scared Shrekless, we edited in Nikki's iconic ""no, no, no, no!"" to layer under footage of Sugar, the gingerbread girlfriend that Gingy concocts with the Muffin Man. Similar to Obsession, Gingy tinkers with fate, adding too much sugar to the recipe to make his girlfriend the perfect partner, only for it to lead to an unpredictable, horrifying outcome. We took a scene that perfectly matched the audio and launched the cut as Obsession hit the streamer, capitalizing on the movie's huge cultural conversation and integrating Shrek in a way that felt authentic and fan-driven. WIthin one week, the TikTok post had been viewed 3 million times with 430,000 likes, and viewer retention that doubled typical posts. On Instagram, the video reached 885,000 accounts and garnered 107,000 likes.