Creating this social spot for Ice Cream Man challenged us to find a fun, inventive way of bringing Eli Roth's signature gore to social platforms without losing its impact. By turning censorship into part of the creative idea, we used bespoke graphics to playfully mask the film's bloodiest moments while leaning into its dark humour and mischievous personality. We're proud to have created a piece that feels every bit as entertaining as the film itself while inviting audiences to experience the full carnage in cinemas.