After a string of underwhelming releases, Battlefield 6 needed to win back trust and reclaim its place at the top of the first-person shooter category. EA answered it with “Destruction Receipts,” an AI-driven campaign that turned gameplay clips into itemized damage reports, assigning real-world dollar values to every explosion and collapse caused by players. Trained on in-game environments and powered by multiple AI agents, the system could distinguish between levels of destruction and credit only what each player actually triggered, with valuations grounded in input from a demolition expert to add credibility. The mechanic quickly became competitive social fuel as players chased higher totals, shared receipts and climbed leaderboards, unlocking rewards along the way. The result was 253M impressions, 166 hours of user-generated gameplay and $196 billion in tracked destruction. Crucially, Battlefield outsold Call of Duty to become the best-selling AAA game of 2025.