You want to know how to kick off a campaign? 2025 World Series, Game 3, a nail-biting 18 innings, and your first Fear Factor launch spot runs 14 times. It’s nice to be lucky (and be Fox). Once Johnny Knoxville signed on as host, we knew we had a winner with this show. This was a precisely planned campaign. The trick was to not run wild with the gross challenges and also introduce our “house of fear” season-long competition. When in doubt, grab a great line from Johnny (he always delivered) and let the fear be a factor in grabbing viewers.