To launch Borderlands 4, 2K sought to destroy The Sphere in Las Vegas. A 300-foot Masked Ripper Psycho appeared trapped inside the dome like a snow globe, pounding the glass and smashing his own face against it until the whole structure exploded to reveal the game's title and release date. Built exclusively for The Sphere's 580,000-square-foot screen using forced-perspective illusion, the stunt stopped crowds on the Strip live, then spread globally through drone footage cut for social, turning the world's biggest screen into a portal straight into Borderlands.