To launch Borderlands 4, we advertised leaving Earth instead of the game. A fake evacuation campaign built to a live-action spot featuring a man stuck in traffic until his dog tells him to "Quit Earth" and launches him toward something better. Shot with miniatures, puppeteered creatures, and handmade props, it channels the tactile joy of late-'90s game ads, committing fully to Borderlands' bizarre, unhinged world.