For Spider-Man: Brand New Day, we partnered with Google Maps to bring Spider-Man into one of the world’s most used and recognizable digital platforms: Google Street View. Custom Spider-Man moments were authentically captured by the Google Street View car across New York and integrated into Google Maps, with a handful of scenes captured inside movie theaters and businesses also available to view within Google Business View. Fans uncovered each hidden sighting, first through clues shared by Google Maps and Sony Pictures socials and then via the in-universe Spidey Tracker, discovering hidden details, exclusive content, and a new way to experience the street-level style of Spider-Man’s world. By transforming Google Maps into an interactive platform where fans could find their favorite superhero, we blurred the line between the movie world and the real world and invited fans to stumble across Spider-Man organically.