Paramount Pictures: Scary Movie - The Return of the R-Rated Comedy

Shortlist Award

Scary Movie - The Return of the R-Rated Comedy

Paramount Pictures

United States

2026

Scary Movie - Behind the Scenes & Featurettes...

Scary Movie - Creative Advertising Print & Out of ...

Scary Movie - Digital Talent Social Strategy...

Scary Movie - Experiential & Activations; Events, ...

Scary Movie - Creative Content...

Scary Movie - Music Videos...

Scary Movie - Digital Popcorn Buckets...

Scary Movie - Audio Visual Spot, Teaser, Trailer...

Scary Movie - Partnerships & Collaborations...

Scary Movie - Public Relations...

Entrant Company

Paramount Pictures

Entry Type

Comedy

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Theatrical

Medium

Audio Visual Campaign

Category

Audio Visual: Campaign

We back! The Scary Movie marketing campaign positioned the film as an unmissable event and the most culturally relevant, politically incorrect comeback of the R-Rated comedy. Anchored by the return of the Wayans brothers, Anna Faris and Regina Hall, the campaign tapped into modern horror, internet memes and pop culture to make nostalgia new again. From the launch of the movie’s first trailer, the campaign generated massive organic buzz, followed by social-first content, experiential stunts and activations that drove more than 1 billion combined social views. By blending legacy appeal with timely parody and highly shareable creative, the campaign successfully reintroduced Scary Movie to longtime fans and brought Scary Movie’s signature comedy to a new generation, helping fuel a franchise-record global opening and the largest R-Rated Comedy box office opening in over 15 years.

All 2026 Winners

Executions

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Audio Visual Campaign to Celebrate Your Team

Order Now