Bleecker Street - Fackham Hall: Bleecker Street - Fackham Hall - Campaign

Shortlist Award

Bleecker Street - Fackham Hall - Campaign

Bleecker Street - Fackham Hall

United States

2026

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Entrant Company

Requiem

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Theatrical

Medium

Digital, Mobile & Social Media Craft

Category

Copywriting

"For the period comedy Fackham Hall, a gleeful spoof of Downton Abbey-style dramas, we built a marketing campaign as irreverent as the film itself. We introduced characters with absurd, over-the-top descriptors designed to make fans stop and pause the video to catch every joke. We also wrote fake reviews from critics with pun-based bylines or press outlets, playing around with the movie’s ability to poke fun at itself. We weaved double entendres and innuendos into our copy as eyebrow-raising as the film’s jokes, using this copywriting approach to introduce the Upstairs society and Downstairs staff, create genuinely scroll-stopping CTAs for campaign beats, and to even tease a fake NSFW popcorn bucket that was bang-on for the British humor."

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