Billboards are everywhere, of all sizes and of all types But never one created in space For the release of Project Hail Mary, the biggest space movie of the year We had to make an announcement just as big: Introducing: star billboard The first Out-Of-Home out of this world A message written in space created with stars We selected the coordinates, star by star, tracing a constellation with Stellar Mapping Apis, giving a message to the world in an area 5 light-years wide by 3 light-years high We bought each of the 53 stars that made up the message on a star registry website So that people would discover it by scanning space from their mobile devices Inviting them to watch the movie But that wasn't all As a tribute, during Mexico’s talent tour of the movie, we gifted the constellation to Ryan Gosling, the star of the movie. +115m Organic Interactions +$2m in Earned Media Number 1 at the box office on its opening weekend And an ad as bright as the stars Star Billboard, the first ad created in space.