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Katie Comes Home
The Mummy
United States
2026
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Go Deeper...Go Deeper...
Pinch & Zoom Interactive Jump Scare...Pinch & Zoom Interactive Jump Scare...
Out of Pocket Listicle Trend...Out of Pocket Listicle Trend...
Reality Show Edit Trend...Reality Show Edit Trend...
ASMR Trend...ASMR Trend...
Flicker Morse Code...Flicker Morse Code...
Movie Night...Movie Night...
Katie Comes Home Tomorrow Countdown...Katie Comes Home Tomorrow Countdown...
Shifting Perspective...Shifting Perspective...
Self Sliding...Self Sliding...Entrant Company
eclipse
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Home Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Organic Social Media Post
In celebration of Warner Bros. Home Entertainment’s release of Lee Cronin’s The Mummy, the eclipse digital+social team unwrapped a sacred campaign 3000 years in the making. Our campaign resurrects an ancient evil and unleashes it directly into the feeds of modern audiences.
Designed for horror fans and culturally curious thrill-seekers alike, this campaign pulls viewers into a deeply immersive, participatory mystery centered on the cursed possession of a young girl and the unraveling of a family under siege. Blending psychological terror, Egyptian lore, and visceral body horror, our tone is cryptic, unsettling, and invasive, making audiences feel like they’re not just watching the horror… they’ve brought it home. Through clues hidden in plain sight, distorted technology, and escalating moments of dread, each piece invites fans to investigate, decode, and uncover what happened to Katie before it’s too late.
Executions
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