Amazon MGM Studios - The Sheep Detectives: Amazon MGM Studios - The Sheep Detectives - Social Campaign

Shortlist Award

Amazon MGM Studios - The Sheep Detectives - Social Campaign

Amazon MGM Studios - The Sheep Detectives

United States

2026

Ticketing Assets...

Talent Capture Content...

Countdown Series...

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Entrant Company

Requiem

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Theatrical

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Organic Social Media Post

As a fun comedy-drama film that involves sheep solving a mystery, The Sheep Detectives film embodies a concept that appeals to audiences of all ages. This film was designed to include elements of a mystery/whodunnit film with mature themes that leave viewers sobbing at the very end. To bring the film concept to life and pique the interest of potential viewers, we launched a digital launch campaign for The Sheep Detectives with a goal to generate excitement and invite audiences to become a part of the investigation. Through social AV assets that introduce the story and the characters to talent-led pieces that incorporate the humor of the film, our digital content was able to build a small following on our handles before the launch of the film. Following the success of the campaign, The Sheep Detectives became a huge internet phenomenon with fans reacting to what seems to be a cute and wholesome mystery comedy with animated sheep, to a story that connects with an older audience on a deeper level.

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