Prime Video: Prime Video - The Sheep Detectives - Home Ent

Shortlist Award

Prime Video - The Sheep Detectives - Home Ent

Prime Video

United States

2026

Reactive Content...

Talent Capture...

Watch Now Series...

Entrant Company

Requiem

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Home Entertainment

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Mixed Campaign

Baaaa! Movie goers came for Hugh Jackson and Nicholas Galitzine, but stayed for the murder mystery that could only be solved by the sheep! The Sheep Detectives was an unexpected heavy hitter where audiences were surprised at how emotionally attached they would be with a flock of mystery solving sheep, and the heartfelt and philosophical elements of the movie. To prepare audiences for the release of the film available to stream on Prime Video, we eventized the experience of watching The Sheep Detectives at home and plunged fans into the emotions they'd go through, while driving FOMO for those who hadn't watched yet. Given the takeaways from our Theatrical campaign, we were strategic in the social formats we used to highlight the fan favorite characters and themes that were featured in the film. With an adorable Winter Lamb fancam, short AV pieces that push audiences to watch (Sheep Distribution System), and social-first AV content that leverages social language/behavior (blurry cry cam video), we piqued interest for the film, successfully landing the film in the #1 Worldwide spot on Prime Video.

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