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Shortlist Award
JETPACK CAT: THE INTERNET FINALLY GOT ITS CAT
Overwatch
United States
2026
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Entrant Company
Blizzard Entertainment
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Games
Medium
Fan Engagement
Category
Social Media
Caturday celebrated the long-awaited arrival of Overwatch’s Jetpack Cat by handing the character back to the community that had spent years asking for her. For one day, Overwatch social transformed into an internet cat account—speaking in meows and “pspspsps,” creating interactive cat-themed posts, partnering with Merv the Cat, and turning emerging Jetpack Cat gameplay into community memes. Instead of treating the character like a traditional Hero launch, Caturday celebrated the fandom, humor, and history that had already made Jetpack Cat an Overwatch icon.
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