A pharmaceutical company posted a careful, corporate statement on LinkedIn about the disappearance of its CEO. The company does not exist. The CEO was never missing. The people leaving condolences underneath knew both of those things, and posted anyway. Bugonia is a film about two men who become convinced a pharmaceutical CEO is an alien and abduct her. The campaign published that premise instead of explaining it. humanresistanceHQ.com launched as a working conspiracy site, built in the visual language of an early 2000s message board and assembled entirely from the film's own production files: Teddy's sketches, his research, and his annotated copy of Michelle Fuller's Forbes cover. The evidence against her, listed plainly: narrow feet, thin cuticles, slight overbite, high hair density. Hidden at the bottom of the homepage, one unpromoted line offered "suspected mothership viewings," a secret link to early screenings in five cities. Nine hundred and thirty people followed a company that isn't real.