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Shortlist Award
The Abyss Awakens
Seattle Kraken
United States
2026
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Entrant Company
Seattle Kraken
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Branded Entertainment/Content
Category
Film (Scripted)
The Abyss Awakens expands the mythology of the Seattle Kraken through a cinematic journey into the mysterious waters of the Pacific Northwest. The film follows a weathered adventurer, played by Northwest musician Antwane Tyler, who awakens from a vivid dream to discover a long-dormant lighthouse illuminated once again. Drawn toward the unexplained signal, he journeys into a world of bioluminescent waters, maritime artifacts and visions of the great ice game, ultimately connecting the depths of the Pacific with the ice of Climate Pledge Arena. The story was built around the intentional mystery of the Kraken, a creature that has never been fully seen within the franchise's world, only felt through glimpses, shadows and signs of its presence. That mythology extends into the design of the Kraken's third jersey, whose crest and detailing fluoresce under specific lighting, inspired by the bioluminescence found along Pacific Northwest shorelines. Throughout The Abyss Awakens, that same supernatural glow becomes a signal that the Kraken is near, spreading from the ocean to the lighthouse before ultimately revealing itself on the ice. The result is a jersey reveal designed as a new chapter of Kraken lore, where the product and the story become one.
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