The Creator Cohort is National Geographic’s first-of-its-kind investment in sustained creator relationships, designed to grow brand engagement, reach Gen Z and millennial audiences, and move the brand from reverence to relevance on social and digital platforms. In this multi-month program, eight emerging creators across travel, science, adventure, history, and wildlife were immersed in experiences spanning National Geographic’s full portfolio — TV/streaming, editorial, Expeditions and Consumer Products. Few creator programs attempt this level of cross-business integration, given the cost and logistics of coordinating international travel alongside brand content. What sets the Creator Cohort apart is breadth: rather than a single-vertical influencer play, it functions as connective tissue across lines of business, using creator content to introduce audiences to the full range of what National Geographic offers while building relationships designed to extend well beyond a single campaign.