We recruited football's most famous bodyguard to keep fans' schedules clear on Final day. The UEFA Champions League Final is one of the most anticipated sporting events of the year. But in Brazil, it always takes place on a Saturday afternoon. And do you know what else happens at that exact time? Your cousin's gender reveal party. Your best friend's wedding. A prep course mock exam. Nobody deserves that. To make sure fans could fully enjoy the Final between Arsenal and PSG, HBO Max decided to protect them from the biggest threat of all: real-life commitments. So we called in the person who knows more about protection than anyone else in football. Yassine Cheuko, Lionel Messi's bodyguard and one of the sport's most recognizable personalities, became The Champions Fan's Bodyguard. His mission: make sure nothing got in the way of the most important appointment in every football fan's calendar. Together with HBO Max, Yassine stepped into a completely new role, creating content, joining fan conversations and helping turn the UEFA Champions League Final into a cultural moment. What started as a locally relevant insight became a globally shareable idea, leveraging Yassine's worldwide recognition among football fans and generating attention far beyond Brazil.