Bee Line is Bumble’s creator-led dating advice series that turned a universal dating behavior - asking someone you trust for advice - into entertainment. Through 844-HI-BEE-LINE and bright yellow phone booths across New York and Los Angeles, real daters submitted their real dating dilemmas. On the other end of the line, creators like Jake Shane, Paige DeSorbo, Brooks Nader, and Connor Wood, answered from a reimagined ’90s inspired Bumble office, bringing their own stories, humor, and unmistakable perspectives to everything from red flags and situationships to first dates and dating app dilemmas. Built around the personalities that made each creator worth watching in the first place, Bee Line combined real audience questions, recurring segments, and creator storytelling into an original entertainment format designed for YouTube, TikTok, and Instagram. After just two episodes, Bee Line generated 105M+ impressions, 98% positive sentiment, and 14 earned media placements — giving Bumble a fresh way to show up in the conversations shaping modern dating culture.