Watch Your Balls turned one of football’s most watched rituals into a reminder for men to check their own. During the World Cup draw, every time someone handled the draw balls, Veris activated a simple digital banner with the message “Watch Your Balls.” A QR code took viewers directly to book a urology check-up. By using the exact moment when millions of men were already paying close attention to “balls,” Veris made an important health message feel relevant, immediate and easy to act on. The campaign led to a 350% increase in appointments, generated $1.2M in earned media, reached 2.4 million people, and 85% of those reached were men.