#ServingSingles reinvented the dating experience for single cooks. Fed up with the apps, people were looking for new ways to meet someone. We embraced the growing #DateMyFriend trend, with a Knorr twist. Because if cooking was one of the most attractive traits someone can have, it was time to help people show it off. We invited creators to spotlight single friends who could cook, using their name, age, and signature dish, and let TikTok do its thing. Once the referrals started gaining traction, Knorr stepped in to supercharge the single cooks’ exposure. We boosted referrals in-platform and on the streets to give them the best shot at finding love. Then we invited people to pitch their friends in real life, through partnership singles events. Cooking with Knorr worked its magic and the date requests came flooding in - through flirtatious comments, cheeky DMs, and swapped numbers at dating events.