The General Auto Insurance created Road Test Royale, a custom-built driving game where teens and aspiring drivers could practice road test routes, learn traffic rules, and prepare for the real-life test on maps inspired by actual road tests from major U.S. cities. Top streamers became driving instructors, guiding players through challenges and teaching theory live, turning Twitch into America’s biggest driving school. In the end, the project led to a partnership with National Driver Training (NDT), coverage in top U.S. outlets, over 200,000 hours of gameplay watched and became the #1 most-searched map on Fortnite. The campaign reached teens nationwide, eased their driving anxiety, helped them pass their tests, and built a connection between The General and the next generation of insurance consumers.