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Living On Rewards
TD Bank
Canada
2026
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Entrant Company
Diamond
Launch Country
Canada
Program
Clio Creator 2026
Medium Types
Brand
Medium Types
Video Series
Categories
Interactive
Living on Rewards challenged creator Mel Hwang to live for a week using only TD Rewards Points, with audience engagement unlocking the points she needed to survive. Could this social survival series, with participation at its core, turn Gen Z point hoarders into everyday redeemers?
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