For the launch of the Galaxy S26 Ultra, Samsung gave creators the keys to the keynote. Across five global Creator Labs, 100+ creators were given early access to the unreleased phone, professional production facilities and the freedom to interpret its features through their own creative style. When the launch went live, more than 100 creator-led films hit social, spanning comedy, filmmaking, VFX, music and more. The result was a Galaxy launch built for the feed, generating 30% more views and 152% more engagement than the previous S-series launch, alongside record pre-orders.