On LinkedIn, all anyone talks about is hustle culture, cough, “humble” brags, and 3am thought leadership posts. No one, though, was talking about Canva as a tool for work. Canva set out to disrupt the professional social network by signing up its most unlikely member – the reality TV icon turned meme-queen, Gemma Collins. Taking Gemma from #OpenToWork to Canva UK’s Creative Director, documenting her new career in a mockumentary filmed at Canva’s UK office with real employees that got the whole corporate world talking. LinkedIn became the campaign’s primary engagement channel, flooding feeds with glitter, laughs and most importantly, Canva – driving measurable uplift in consideration for work. Turns out, LinkedIn looks good in pink, babes.