Sony Pictures Entertainment: SPIDER-MAN BRAND NEW DAY PARTNERSHIP CAMPAIGN

Shortlist Award

SPIDER-MAN BRAND NEW DAY PARTNERSHIP CAMPAIGN

Sony Pictures Entertainment

United States

2026

Takis X SMBND...

Poppi X SMBND ...

Little Caesars X SMBND ...

Samsung X SMBND...

ASUS X SMBND...

BMW X SMBND...

McDonald's X SMBND...

PubG X SMBND...

Fortnite X SMBND...

Liquid IV X SMBND...

Entrant Company

Sony Pictures Entertainment

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Theatrical

Medium

Partnerships & Collaborations

It doesn’t take Spider-Sense to see the massive success of Spider-Man: Brand New Day. Webbing its way past nearly every record, the film has transcended the silver screen and has become a total phenomenon. The world has caught Spider-Man fever, and the heroic promotional campaign is a big part of this cultural moment. The Sony Pictures Global Marketing Partnerships team smashed the previous Hollywood record for a partner campaign with a staggering total media value of $309MM (not including licensing). There is great power in Spider-Man: Brand New Day’s partnership portfolio, as the campaign was a wide-reaching web of 165 total global partners. The campaign held great responsibility, as well, reaching a myriad of demographics with both high-swinging brands like BMW and Samsung and friendly neighborhood brands like Takis and Little Caesars. Spider-Man is a hero for everyone, so too was this campaign.

All 2026 Winners

Executions

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