When the FIFA World Cup 2026 came to North America, Telemundo weren’t just hosting fútbol, they were hosting history. The challenge was to build excitement ahead of the Copa Mundial, to ensure that US Latinos chose to watch the games in Spanish on Telemundo, not in English on another platform. A joyful and emotional spot shows Tigre looking for his long lost friend Pancho to make sure they fulfilled a childhood promise to watch the 2026 World Cup together. The ad ends on the question ‘And you, who are you going to watch it with?’ Following the campaign, Telemundo smashed all records, with the most watched soccer game in Spanish language media history, and a 67% increase in US Hispanic viewers.