Telemundo wanted to invite and welcome non-Spanish Language speaking soccer fans to experience a superior FIFA World Cup 2026. The Superbowl ad sees Sofía Vergara take die-hard soccer fan and aspiring Spanish Language speaker, Owen Wilson under her wing. From February until the tournament kicks off in June, she’s determined to teach him Spanish. And not just the words, but the feeling, so he can fully emote the passion, excitement, and pure drama that only the World Cup “en español” could deliver on Telemundo and Peacock. The final twist shows Owen so good at Spanish he can join the experts in the Telemundo commentator box. The ad contributed to a 120% uplift in new, non-US Hispanic audiences to Telemundo, leading to almost half of Telemundo’s World Cup viewers being non-Spanish speakers.