Project Hail Mary: Project Hail Mary: Ryan & Rocky

Shortlist Award

Project Hail Mary: Ryan & Rocky

Project Hail Mary

United States

2026

Rocky Buy Tickets...

Treat Yo Self...

Rocky Paper Scissors...

Sleep Pod...

Ticketing Translator...

Thumbs Up...

In the Shot...

Entrant Company

GoodForm

Launch Country

United States

Program

Clio Entertainment 2026

Industry Type

Theatrical

Medium

Digital, Mobile & Social Media

Category

Social Media

Subcategory

Long-Form Social Media Video

Ryan and Rocky made it through space together… now they just have to make it through a press campaign. For PROJECT HAIL MARY, Ryan Gosling and his extraterrestrial costar leapt off the big screen and into a series of social-first encounters that extended their unlikely friendship beyond the film. From buying movie tickets with Ryan’s credit card to mastering rock-paper-scissors, Rocky discovers the strange rules of everyday human life with Ryan as his reluctant guide. Across six short-form social pieces, traditional movie marketing became character-driven comedy, giving audiences a chance to spend more time with the chemistry, humor, and friendship at the heart of PROJECT HAIL MARY. Because saving humanity together was apparently the easy part.

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Executions

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