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Shortlist Award
Wearable Robot Weathercaster
Hyundai Motor Company
South Korea
2026
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Entrant Company
INNOCEAN
Launch Country
South Korea
Program
Clio Creator 2026
Medium Types
Brand
Medium Types
Branded Creator Collaborations
Categories
Platform-First Innovation
[ World’s First Paraplegic Weathercaster with a Wearable Robot ] ‘Wearable Robot Weathercaster’ is a campaign featuring the world’s first weathercaster with paraplegia delivering a live broadcast enabled by a wearable robot. It was designed to demonstrate the real benefits of Hyundai’s X-ble MEX, a wearable robot that helps wheelchair users stand and walk. To address low awareness and use rates despite its proven high effectiveness, we used weather forecasts, which wheelchair users watch and check daily. In collaboration with a paraplegic influencer and Korea’s national broadcaster KBS, we presented the unprecedented debut of the first paraplegic weathercaster on primetime news on the International Day of Persons with Disabilities. The campaign generated over 100 million views and strong engagement, especially among wheelchair users, the core target of X-ble MEX. As a result, we saw a substantial increase in awareness of robotic rehabilitation and consumer inquiries compared to before the campaign.
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