The Creator Ecosphere Map, brought to you by What's Trending and ESHAP and sponsored by Filmhub, was created by longtime creator economy pioneer Shira Lazar and media cartographer Evan Shapiro to map the creators, platforms, studios, tools and companies shaping today's creator economy. The project also introduced Engagement Quality, or EQ, a data-driven measurement that looks beyond follower counts to reveal the difference between reach and real fandom. Launched onstage at Advertising Week New York in October 2025 with exclusive coverage from The Hollywood Reporter, the map serves as both a snapshot and a guide to understanding and navigating this rapidly evolving ecosystem.