Entrant Company
Saatchi&Saatchi
Entry Type
Product/Service
Medium
Creative Use of Data
“Made of Cheer” by Visa harnessed raw acoustic data to create 15 unique match jerseys for young female footballers. Authentic audio recordings of parents cheering from the touchline were processed through a custom sound-frequency algorithm, translating voice wavelengths directly into bespoke equalizer vector patterns. The project turned live human emotion into wearable data visualization, ensuring that parental support is physically carried into every match.
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