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Rizzbulla
DoorDash
United States
2026
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Entrant Company
DoorDash
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Social Media
Category
Use of Athlete/Talent/Influencer
To announce its UFC partnership, DoorDash skipped the launch spot. Hasbulla appeared cageside at UFC 322 carrying a DoorDash hot bag, with no announcement and no script, then entered the octagon alongside champion Islam Makhachev. The internet took it from there. A follow-up meeting between Hasbulla and The Rizzler, dubbed Rizzbulla by the audience itself, kept the conversation running. The result was 18.4M impressions and 2.1M engagements with zero paid media behind it.
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