Cadillac Formula 1® Team is the first new team to join the highly competitive, global Formula 1 grid in a decade and the only American manufacturer in the sport. In a category that’s highly dominated by tradition, performance and prestige, Cadillac didn’t waiver. Instead, it tapped unconventional thinking and an integrated, creative strategy spanning film and a live activation that brought fans into the experience. By debuting at Super Bowl LX and in Times Square, Cadillac Formula 1® Team introduced the sport to a broader audience and helped drive the next generation of American fandom, while charting the course for how the U.S. shows up in Formula 1.