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Award
The Room
Nike
United States
2026
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Entrant Company
AKQA
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Experiential/Activation
Category
Event/Activation
Everyone knows Kylian Mbappé in his stardom, but few know how his ambitious mindset got him there. From his childhood bedroom in Bondy, France, he rehearsed and manifested a dream others couldn’t see yet. The Room reimagines Mbappé’s bedroom as a mental training ground, an immersive space designed to push young footballers to dream bigger.
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