Entry Type
Product/Service
Launch Country
United States
Medium
Experiential/Activation
Category
Immersive Realities
Everyone knows Kylian Mbappé in his stardom, but few know how his ambitious mindset got him there. From his childhood bedroom in Bondy, France, he rehearsed and manifested a dream others couldn’t see yet. The Room reimagines Mbappé’s bedroom as a mental training ground, an immersive space designed to push young footballers to dream bigger.
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Experiential/Activation
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