In 1997, Shaquille O’Neal broke a backboard at a community court in Rio and never paid for it. Nearly 30 years later, Sportingbet brought him back to Brazil as its new ambassador to settle the score. But instead of replacing one backboard, we paid the debt back with interest: rebuilding two full courts in Mangueira and Heliópolis, equipped with new sports supplies. An old sports story became a new place to play for more than 71,000 people.