Entrant Company
adidas Japan K.K.
Entry Type
Product/Service
Category
Season/Campaign Launch
THE UNFINISHED FINAL was born from a simple ambition: to turn Gen Z’s passion for anime into passion for Team Japan. We’re incredibly happy to see this work recognized—a project brought to life together with so many people, from Ado and the athletes to the fans who became part of the story.
But this story is still unfinished. At the next World Cup, we hope Team Japan can become world champions and give this unfinished story the ending we’ve all dreamed of.