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Shortlist Award
FC Sans Pauli – The first typeface with a conscience.
Fußball-Club St. Pauli von 1910 e.V.
Germany
2026
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Entrant Company
Karl Anders – Contemporary Branding
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
Germany
Program
Clio Sports 2026
Medium Type
Professional
Medium
Design
Category
Brand Identity
Left-leaning in every character, FC Sans Pauli isn’t just a rebellious and utterly unconventional font but also the visual embodiment of the club’s DNA – inspired by the iconic design elements of its home turf. What’s more, FC Sans Pauli is typographic genius down to the last glyph. It consists of 13 distinct styles, from an experimental tape font to an accessible reading typeface. It transcends borders and speaks 383 languages. Accessible from A to Z, everyone can use it. And it’s completely free. It’s a font that leaves no one behind.
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