The FIFA World Cup is meant to be experienced together. Unfortunately, nearly all matches kicked off during working hours. So, Stella Artois created Work From Bar (WFB) and transformed bars across the country into places fans could work, watch, and celebrate together. Led by Stella Artois 0.0, WFB brought work to where the World Cup actually lives: the bar. Stella Artois equipped participating bars for the workday, reimbursed fans' bar tabs, and created a dedicated Work From Bar Headquarters in New York City, the financial capital of the world, complete with workstations, conference rooms, Wi‑Fi, matches on the big screen, and self-pour Stella Artois 0.0. By removing the barriers that kept fans tied to their desks, Stella ensured they no longer had to choose between work and experiencing the FIFA World Cup. If bars are the true ‘stadiums outside the stadiums,’ Stella Artois made them offices too.