The biggest summer in soccer came with a catch: getting into the stadium didn’t always mean getting close to the game. Guinness couldn’t get fans closer to the pitch, but it could bring the pitch closer to them. The Guinness Binoculars turned two iconic pint glasses into fully functional binoculars where every detail was engineered and fabricated for fans watching from the furthest seats in the stadium. For generations, Guinness has made the pint the centerpiece of some of the world’s most recognizable advertising. This time, we took it out of the ad and put it to work. Two pints became two lenses, transforming an unmistakable piece of Guinness into something fans could actually use. The limited-edition Binoculars were released directly to fans through social for $0, because fans had already paid enough for their seats. Two pints. One better view. And a new way for Guinness to bring fans closer to the beautiful game.