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Shortlist Award
Real Talk Interpreter
Zevia
United States
2026
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Entrant Company
DE-YAN
Launch Country
United States
Program
Clio Creator 2026
Medium Types
Brand
Medium Types
Branded Creator Collaborations
Categories
Long-Form Narrative Partnership
"Real Talk Interpreter" turns Cardi B into Zevia's official decoder of everyday small talk. Across a series of hero films, Cardi steps into painfully familiar scripts, a church potluck, a guidance counselor meeting, and swaps the polite fiction for one honest line. A companion spot, built around her own signature nails, turns the act of opening a can into a punchline of its own. The result: a better-for-you soda brand proven to be just as bold and unsugarcoated as its new spokesperson.
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