Entrant Company
Saatchi&Saatchi
Entry Type
Product/Service
Category
Documentary Storytelling
Out of nearly 1,000 soccer documentaries, only 1% focus on women. In Poland only 6% of registered footballers are female.
Let’s Play Our Way is Visa’s unscripted feature documentary about how Polish women are taking back their game — told with captain Ewa Pajor, the players who built the path, and the girls now walking it. It follows that generation to a historic first: Poland’s debut at a Women’s EURO, sealed by Pajor’s stoppage-time winner against Austria.
Visa did not cast the captain in an anthem. It commissioned the missing film and premiered it online. 5.7 million reach. 109 million impressions. 620,697 views. 76% of the audience aged 18–35.
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